G2 is increasingly using crowd-funding to help produce luxury coffee-table books where the creation costs are far more expensive than general paperback releases.
One of its first successes was to finance the creation of Jamie B Edwards’ collection of his drawings of every single Premier and Football League stadium – www.92Book.com – which provided a much needed financial injection to this specialist project. Jamie travelled more than 25,000 miles over a ten-year period to produce the book which is still available as a £30 hardback but also as a signed and numbered limited edition, priced at £92.
Similarly, a recent Kickstarter campaign for aviation artist Philip E West helped fund the production of his first published collection, Aviation Masterworks – https://www.kickstarter.com/projects/phodography/philip-e-west-aviation-masterworks – which is available as a £40 hardback and a signed and numbered limited edition version at £100. With a foreword by Geoffrey Wellum, one of the few surviving pilots from the Battle of Britain and author of his best-selling memoirs, First Light, the book was released in the Autumn of 2018 to tie-in with the 100th anniversary of the RAF.